Privacy Policy

Introduction

At Vroomy, we take your privacy seriously. This Privacy Policy explains how we collect, use, process, and protect your personal information when you use our mobile application and website. This policy is designed to comply with the General Data Protection Regulation (GDPR) and, where applicable, the California Consumer Privacy Act (CCPA).

Information We Collect

Account Information

When you create an account, we collect your name, email address, and any profile information you choose to provide. This information is necessary to provide our services and enable you to collaborate with your household members.

Device and Usage Data

We automatically collect certain information about your device and how you use our app, including device type, operating system, IP address, app usage patterns, and crash reports. This helps us improve our service and ensure compatibility across different devices.

Household Data

When you use Vroomy, you create and share household-related information such as expenses, tasks, calendar events, grocery lists, and messages. This information is shared among household members you invite and is essential for the collaborative features of our app.

Marketing and Analytics Identifiers

With your consent, we use cookies and similar technologies from Meta (Facebook), Google, and TikTok to analyze usage patterns, measure advertising effectiveness, and provide personalized experiences. These technologies may track your behavior across our website and app.

How We Use Your Information

Providing Our Service

We use your information to provide, maintain, and improve Vroomy's features, including expense splitting, calendar management, task coordination, and household communication.

Analytics and Improvement

We analyze usage patterns to understand how our app is used, identify areas for improvement, and develop new features that better serve our users' needs.

Marketing and Communication

With your consent, we may use your information to send you updates about new features, tips for using Vroomy, and other relevant communications. We also use advertising technologies to show you relevant ads on other platforms.

Fraud Prevention

We use your information to detect and prevent fraud, abuse, and other harmful activities that could affect our service or users.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Performance of a contract: To provide the Vroomy service you've signed up for
• Legitimate interests: To improve our service, ensure security, and analyze usage patterns
• Consent: For marketing communications and advertising technologies
• Legal obligation: To comply with applicable laws and regulations

Data Sharing and Transfers

Service Providers

We work with trusted service providers who help us operate our business, including cloud hosting, analytics, customer support, and payment processing. These providers only have access to information necessary to perform their services and are contractually bound to protect your data.

Advertising Partners

With your consent, we share certain information with advertising partners including Meta (Facebook), Google, and TikTok to provide personalized advertising and measure campaign effectiveness. You can control this sharing through our cookie consent banner and your account settings.

International Transfers

Some of our service providers are located outside the European Economic Area. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions from the European Commission.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:

• Account information: Until you delete your account, plus 30 days for account recovery
• Household data: Until all household members delete their accounts or leave the household
• Usage analytics: Up to 26 months from collection
• Marketing data: Until you withdraw consent or as required by law

Your Rights

Under GDPR and other applicable privacy laws, you have several rights regarding your personal data:

Managing Cookies and Advertising

Cookie Consent

When you first visit our website, you'll see a cookie consent banner that allows you to choose which types of cookies to accept. You can change your preferences at any time through the cookie settings link in our website footer.

Opting Out of Personalized Advertising

You can opt out of personalized advertising by adjusting your settings on the respective platforms:

• Meta (Facebook): [Meta Ad Preferences]
• Google: [Google Ad Settings]
• TikTok: [TikTok Ad Settings]

How Our Consent System Works

We use a consent management system that ensures analytics and marketing tracking scripts are only loaded after you provide explicit consent. If you don't consent to these cookies, only strictly necessary cookies for basic functionality are used.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption in transit and at rest, regular security assessments, and access controls for our team members.

Children's Privacy

Vroomy is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by email or through our app, and the updated policy will be posted on our website with a new "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us:

You also have the right to lodge a complaint with your local data protection authority if you believe we have not addressed your concerns adequately.